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Stephen Davis has given speeches at
some of the nation’s leading
business and technology forums. His
workshops, seminars, and speeches are
customized to each group’s unique
business situation. Over 800 companies
have attended his seminar series on
"Launching Software
Successfully" and "Software
Product Marketing." His most
popular topics are:
Launching Software Successfully:
Weapons and Tactics to Build a Software Business
Ingenuity,
determination, technical
expertise-that’s what got you where
you are today. But it’s not enough
to prepare you for the variety of
challenges you’ll face as you launch
your new software product, into the
microcomputer market place. Some of
the challenges will be more difficult
to master than others, like
determining the appropriate mix of
marketing programs and distribution
channels to employ. It’s just this
kind of specific information that is
so hard to come by.
This workshop will
show attendees how to use low-cost
marketing techniques to produce high
volume results that will lower the
risk of bringing new products to
market. Attendees will get easy-to-use
advice, useful tips, "nuts and
bolts" information, research and
case studies on how existing companies
run their business. This workshop is
designed to help attendees build a
profitable software company.
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Bringing New Products to Market
Successfully
planning and executing the launch of a
new product into the retail market
requires an integrated marketing
approach. This workshop will cover
developing a product launch plan,
defining its content, developing a
company launch checklist, accelerating
lead generation, supporting the sales
channel, managing the launch, and
establishing measurable objectives.
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Value Added Pricing:
Pricing Technology Products
Determining
the price of your product is one of
the most critical decisions you’ll
make in bringing it to market. You’ve
looked at all the factors, cost of
development, cost of goods but still
don’t know how to establish a
pricing structure that will allow you
to penetrate accounts or keep and
retain resellers.
In today’s business environment,
products and services are increasingly
sold on price alone, resulting in a
loss of revenue and reduced margins.
The only way to rise above the pricing
issue is to develop a value-added
sales strategy, by finding ways to
increase your product’s value to the
customer.
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Choosing Your Distribution Channels
Once
you have selected and developed a
unique product, developed your
packaging, the selection of your
distribution channels and sales
representation is key to successful
marketing. Distribution decisions have
significant implications for marketing
plans, product pricing, margins,
profits, customer support and sales
management practices. Learn to:
Identify how products in your category are sold.
Analyze strengths, weaknesses, opportunities, and threats for your business.
Examine costs of channels and sales force options.
How to identify the right channels for you to achieve required
market coverage at target levels of profitability.
Prioritize your distribution choices.
Identify which marketing strategies best support your channel
choices.
How to monitor and track effectiveness of distribution programs within your channels
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Profitably Managing the VAR Channel
Today,
one of the greatest opportunities for
a manufacturer to increase
profitability is to effectively manage
their VAR channel. With this seminar,
Steve will present the best model for
cost-effective VAR channel management.
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Don’t Let the Internet Run Over Your Distribution Channels
Many
manufacturers who sell directly to
customers over the Internet are
finding resistance and resentment from
the distribution channels that allowed
them to thrive in the pre-Internet
world. If not properly managed, the
conflict can be quite detrimental to
the company’s market share and
profitability. Channel conflict is a
sensitive issue and requires a
well-thought out strategy designed to
evaluate the relative importance of
the Internet, quantify the impact the
conflict will have on the company’s
sales and profitability, and determine
how best to minimize conflict and
support sales existing sales channels.
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Strategic Planning Made Simple
Strategic
planning doesn’t have to be
complicated, time consuming or
expensive. This clear, concise seminar
will equip you with a step-by-step
process to sharply focus your
business, marketing and sales efforts.
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